Marketing Theory -- Table of Contents (September 2009, 9 [3])

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Contents: September 2009, Volume 9, No. 3 [Index by Author]
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Morris B. Holbrook: A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics: Blow, Horatio, Blow; O, Jakie, O; Go,Tommy, Go; No, Artie, No
Marketing Theory 2009 9: 259-313. [Abstract] [PDF] [References] [Request Permission]

Bernard Cova and Daniele Dalli: Working consumers: the next step in marketing theory?
Marketing Theory 2009 9: 315-339. [Abstract] [PDF] [References] [Request Permission]

Linda D. Peters, Jule B. Gassenheimer, and Wesley J. Johnston: Marketing and the structuration of organizational learning
Marketing Theory 2009 9: 341-368. [Abstract] [PDF] [References] [Request Permission]

Alan Bradshaw: Morris Holbrook’s jazz and film series: an appreciation
Marketing Theory 2009 9: 369-372. [PDF] [References] [Request Permission]

Alan Bradshaw and Douglas Brownlie: A portrait of Morris Holbrook
Marketing Theory 2009 9: 373-374. [PDF] [References] [Supplementary Material] [Request Permission]

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